Develop a graphic for a perceptual map

This question deals with perceptual maps.

a.       What do you think are the two main purchase criteria most customers of Coca-Cola considered to be most important when they decided to buy a bottle of soda?

b.       Using these criteria (from (a) above), develop a graphic for a perceptual map and situate Coca-Cola and other brands of colas that were in the marketplace as described in the case on the two axes of this map. Use words to describe your graphic for the perceptual map because the system doesn’t provide for submission of a graphic in answer to this question. Use your best assessment/understanding of what the companies likely stood for in the minds of consumers in the target market based on the main purchase criteria you have identified.

c.       Using this assessment and perceptual map, identify and describe the strategic set of companies with which Coca-Cola competed most intensely in the first 20-30 years of its existence.  Provide rationale for your answer.

d.       Using the assessment and perceptual map performed for (b) above, with which companies does Coca-Cola compete least intensely in the first 20-30 years of its existence. Provide rationale for your answer.