A marketing plan for your college or university to improve its recruitment of Hispanic students

1.Given the high growth rate of the young Hispanic population, and the decline in traditional college-age non-Hispanic white population, develop a marketing plan for your college or university to improve its recruitment of Hispanic students.

2.Analyze and evaluate the effectiveness of your college or university’s website as a recruitment tool for each of the following groups that your institution currently does or potentially could market to:

(a) 18-23-year-old day college students,

(b) evening college older working adults,

(c) graduate students.

Provide a grade from A to F and your reasons for this grade for each of the three market segments. Justify your answer in terms of how well the website addresses its message to meet the different needs of these distinct populations.

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