A new approach to marketing an existing product in a new or existing market

The company Google has a threat of Competitors: The primary threat that Google faces is from its competitors Facebook and Amazon. The two competitors are slowly catching up with Google. Their new features and increasing popularity can take the spotlight away from Google.

Propose a new product that google can produce to market to a new or existing market. Or you can select a new approach to marketing an existing product in a new or existing market. Detail how you would increase customer awareness of the new or existing product and explain why this new marketing approach will have the potential to increase sales and market share. Develop the marketing approach to answer the question, who, what, where, how and why