According to IDIC model,

According to IDIC model, the first step to build a relationship with

a customer is identifying customers. It is much easier for Online stores to identify their customers compared to Brick and mortar stores. Discuss this challenges that the brick-and-mortar stores encounters in terms of identifying customers and how this challenge has been addressed. You can utilize David’s Bridal case to discuss this topic. David’s Bridal is a brick and mortar store.