Adaptation strategy in the international market

Assume that you are doing global business. You select to bring Citizen watches products (a Japanese electronics company primarily known for its high-quality, premium watches) into Azerbaijan. Answer the below questions based on this assumption and your opinion.

1.   What are the differences/similarities between PLC of Citizen in origin country (Japan) and Azerbaijan? Also, please explain if it is appropriate to sell this brand in our country.
2.   Would you use standardization or adaptation strategy in the international market? (In terms of service, price, place, promotion) Which factors must be considered for this decision?
3.   What are the market drivers, competitive drivers, cost drivers, technology drivers and government drivers in the country to bring?
4.   If other environmental factors are appropriate to enter, which entry mode would you use (FDI, exporting, strategic alliance/joint venture, licensing/franchising)? What about entry barriers in