Colin Kaepernick’s Advertisement With Nike case study

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About Colin Kaepernick’s Advertisement With Nike case study

1/Stakeholders/Publics: Identify the stakeholders/publics of this case using one of the frameworks

covered in this unit and rationalise them (active, passive, latent, aware)

2/PR Theory: Apply your case study to one of Grunig’s 4 models of PR. What is the model that best represents your selected case study? Justify your answer.

3/Ethics: What are the ethical implications for a) the main organisation b)PR Practitioners/PR in general

4/Public opinion/persuasion: Critically discuss and evaluate how this case uses/does not use

persuasion to influence public opinion.

5/What do you consider to be the biggest strength and/or weakness to this case study?