Agribusiness Management and Market Analysis

Agribusiness Management and Market Analysis Market Potential Consumers of proposed new products are Male (50% of population), high income (10% of population), and people who live in cities (40% of population) in the Southwestern USA (20%). Estimate the target population. Assume US population as 350 million. Each consumer buy 2 boxes of this product a week at average price of $2.00 per unit. What is the estimated annual purchase per person? Firm expect 20% of market share. Estimated market potential for the firm?