Various approaches to linking HR programs and actions to organizational strategies

Swimco is a beach and resort wear retailer based in Calgary, Alberta, with operations in 22 retail stores across Western Canada. In recent years, it launched its web store. It believes that everyone deserves to feel good in a swimsuit. Swimco provides a unique “fit expert” customer service that permits the store to support a customer value-pricing strategy. To achieve this strategy, the product is a unique mix and match swimsuit design that gives customers the ability to make a swimsuit that fits perfectly. The company also provides a real-time “live chat” that is staffed with experienced fit consultants so customers always receive quality service.

There are various approaches to linking HR programs and actions to organizational strategies. Identify and describe two ways this can be done at Swimco.