Entries by Daphne Hanson

Advantage of unmet consumer needs

This part includes segmenting, targeting, and positioning (STP) (40%). Clearly demonstrate how you propose your chosen brand take advantage of unmet consumer needs or satisfy consumer needs better than existing competitors. You will need use secondary marketing research data to justify your recommendations.   Imagine i have choose Jollibee food as the brand and this […]

Strategy development and justification

Strategy development and justification. This part includes segmenting, targeting, and positioning (STP) (40%). Clearly demonstrate how you propose your chosen brand take advantage of unmet consumer needs or satisfy consumer needs better than existing competitors. You will need use secondary marketing research data to justify your recommendations.   Imagine i have choose Jollibee food as […]

The comparisons between traditional media and social media often result in lines being blurred

The comparisons between traditional media and social media often result in lines being blurred. Technological advances and the introduction of various social media platforms such as Twitter, Facebook, Instagram, Snapchat, and LinkedIn has made the navigation process very complex and difficult.  At the same time, these platforms have changed the way information is reported.  An […]