Entries by Daphne Hanson

Describe in detail what derived demand is

Describe in detail what derived demand is.  Choose any B2B business to use as an example for derived demand. Draw or outline the chain of derived demand for that business. You can upload a file with your drawing or just use text with -> for arrows; whatever works best for you.

A patient has Type II diabetes.

A patient has Type II diabetes. Name two drugs (from different mechanistic classes) that could provide therapeutic benefit for this patient. Use generic names of the drugs. How does each of these drugs work? What are the advantages and disadvantages of each of these drugs compared to other drugs?

Effectiveness of Differentiation by Price

Effectiveness of Differentiation by Price, Promotion and Place usually are quite short term and can be copied by competitors quite easily. Product and Service Differentiation is the key to sustaining effective Differentiation. What do you think? Discuss the effective ways for differentiating products and services. Please given examples and details