Entries by Daphne Hanson

The theory of target marketing

The theory of target marketing provides that a product (or service) needs to be matched against a “Target” of a consumer segment most likely to purchase. In this world of digitized marketing, does this concept still hold value?

Discuss Porter’s generic competitive strategies

Discuss Porter’s generic competitive strategies that potentially be used to outperform other firms in an industry. 2. Discuss Wal-Mart’s approach to managing its value chain. 3. What are the pitfalls of differentiation strategies? Appealing product features are easily copied by rivals. Packaging for " LaoShan" brand soft drink in China copies the bottle shape, label […]

How is globalization affecting businesses in the U.S

How is globalization affecting businesses in the U.S.? Discuss how it is impacting Regional Economic Integration and FDI. You are expected to: Define globalization in the context of an industry / product/ service. It could be your class projects’ product/service. Display understanding of Regional Economic Integration, apply it in a situation with an example and […]

Environmental variables affect behavior of the system?

Aspiration ally , you should also be able to say something about how the environmental variables presented at the bottom of this list would affect the physical and functional relationships you have described. How do different environmental variables affect behavior of the system? Drought Light vs. Dark High heat

Read journal article below

✔  Read the original journal article:  Yip EC, Berner-Aharon N, Smith DR, Lubin Y (2016) Coy Males and Seductive Females in the Sexually Cannibalistic Colonial Spider, Cyrtophora citricola. PLoS ONE 11(6): e0155433. https://doi.org/10.1371/journal.pone.0155433 https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0155433   What is the main hypothesis formulated by the authors? .   Briefly describe the experimental set up that tested males choosiness […]

Observation of mating behavior in jumping spiders

To avoid bias and subjectivity, ethologists (scientists studying animal behavior) must catalogue the behaviors exhibited by their focal animal. A description of the order of behaviors (timing, duration, characteristics) is called an ethogram. Sometimes this entails careful use of equipment e.g. Lecture: Creating and using an ethogram  mating