Customer relationship management
What are the two most important reasons for a retailer to employ customer relationship management? (10 points)
Entries by Daphne Hanson
Social media presence
Discuss at least two ways your retailer is engaging their customers through its social media presence (5 points)
Retailer’s social media brand message
Is the retailer’s social media brand message consistent or inconsistent with its other communication brand elements? Explain your answer. (
Traditional promotional media
What audience is being reached with your retailer’s social media? Is it the same audience that is being reached through its traditional promotional media?
Retailer’s communication program
Describe two ways social media is used as an element in your retailer’s communication program. (5 point
Retailer’s social media strategy
Discuss five elements that need to be part of every retailer’s social media strategy. (10 points
Strategies in their promotional plan
) Provide five reasons why retailers should incorporate social media strategies in their promotional plan? (10 points
Objective statement needs
Discuss the five criteria an objective statement needs to include to be useful to a retailer. (10 points)
Types of marketing communication
Describe the two main types of marketing communication objectives
Marketing Communications Objectives
Marketing Communications Objectives (20 Marks)Suggested time:Length:Assessment: 1 to 2 hours
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