Entries by Daphne Hanson

The nuances of Branded House

Brand Architecture is foundational to a brand’s strategic roadmap. Discuss the nuances of Branded House and House of Brands architectural models?  Why do some organizations choose a “hybrid” model?  What are the factors that go into that decision-making?

Consumer insights and ongoing monitoring

Consumer insights and ongoing monitoring of consumer/customer behaviors is hugely important in a brand management position. What are some of the methodologies that take a deeper dive into consumer feedback?  Why is understanding of Emotional Intelligence/Emotional Drivers so relevant to purchase behavior today?

Significant retail marketing observation

Discuss one (1) significant retail marketing observation based on each retailer’s brand strategy For example, select three (3) retailers: Retailer 1-Sells only private label brands. Retailer 2-Sells a mixture of private label brands and national brands. Retailer 3-Sells only national brands.  

Application of statistics in the field of health care

Discuss the historical application of statistics in the field of health care. Describe an example, other than Florence Nightingale’s contributions, where a statistical application has greatly influenced or changed health care operations or practice. can I have peer-reviewed references for these questions