Entries by Daphne Hanson

Customer perceived value

. What is customer perceived value? a Delivering value to customer better than the competitor. b Combination of products and services. c Difference between perceived benefits and perceived sacrifice. d Satisfying an imbalance between actual and desired states. e Difference between perceived time and perceived costs

Characteristics of the introduction phase

What are characteristics of the introduction phase of the product life cycle? a Low sales, high cost per customer, negative profits, innovators, few competitors b Peak sales, low cost per customer, high profits, innovators as customers, relatively stable number of competitors c Peak sales, low cost per customer, declining profits, mainstream adopters, relatively stable number […]

Weakness in the third “P” of the marketing

Which of the following customer comments suggests that the offer being discussed has a weakness in the third “P” of the marketing mix, place? a “It’s far too expensive. I’m not paying that much”. b “I’m not going to buy that product. I don’t want to be seen in possession of anything that cheap”. c […]

Providing care to an older person

What would you expect to see when providing care to an older person with normal posture? Choose two answers.   Select all that apply:   1.) Symmetry of the right and left sides when standing, sitting or walking   2.)The person requires assistance to hold their posture   3.)The person is able to hold and […]

Normal gait in an older person

How would you describe a normal gait in an older person? Choose two answers that best describe what you would observe.   Select all that apply:   1.)Slight deviations in power and strength are not controlled or corrected   2.)Smooth transitions from left to right foot when walking   3.)Speed, power and strength controlled and […]