Big data and artificial intelligence

Big data and artificial intelligence are rapidly evolving  in the world of marketing. Answer some key questions based on the workshop and case study.

What are New Business Officers programs and how businesses have succeeded in using NBO
programs (use some key examples that were explained in the case study)

What are some key steps involved in NBO (use some examples from the case study
to explain the steps)?

What is SPSS Modeler and what are some of its key advantages for the businesses?
Discuss in detail some key predictions the data set was making (e.g., what were the key demographics, some predictions the decision tree was making)