Brands make many different promises about results

In the Shampoo industry, brands make many different promises about results. A customer is quoted as saying, “I have always purchased Old Spice Sport for men, and I don’t think twice about buying any other brand.” In the Cosmetics industry, brands offer many products which satisfy different customer needs for beauty. A mascara customer was quoted as saying “I am careful when shopping for mascara, but I usually choose the newest color at Sephora.”

Thinking about buying behavior, fill in the appropriate type of customer behavior:

The shampoo customer is exhibiting                               .

The mascara customer is exhibiting                                  .

a)Complex buying behavior; Variety buying behavior

b)Habitual buying behavior; Habitual buying behavior

c)Habitual buying behavior; Variety seeking behavior

d) Variety seeking behavior; Complex buying behavior