What could be the management decision and business research problems for the given case?

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What could be the management decision and business research problems for the given case?

Design a questionnaire (minimum ten questions) to know the market sentiments for the retail chain hypermarket to conduct marketing research.

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Design a questionnaire (minimum ten questions) to know the market sentiments for the retail chain hypermarket to conduct marketing research.

Explain how each identified data collection technique is appropriate for a marketing audit

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Explain how each identified data collection technique is appropriate for a marketing audit

Discuss the impact of the internet on the advertising industry. What type of changes have we seen in recent years?

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Discuss the impact of the internet on the advertising industry. What type of changes have we seen in recent years?

4 Academic references, please

Discuss your answer in terms of the AMA Statement of Ethics

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Discuss your answer in terms of the AMA Statement of Ethics. Also, discuss how marketing ethics figure into decisions on branding, packaging, and labeling of products.

A product that a potential buyer knows about but is not actually seeing is called an “unsought” product

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A product that a potential buyer knows about but is not actually seeing is called an “unsought” product. Do you feel that the continued marketing of unsought products is unethical? Discuss your answer in terms of the AMA Statement of Ethics. Also, discuss how marketing ethics figure into decisions on branding, packaging, and labeling of products.

Discuss 3 ways in which a retailer can use its customer relationship management program in its marketing communication program

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Discuss 3 ways in which a retailer can use its customer relationship management program in its marketing communication program.