Identify three situations in which you use self-service delivery

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Identify three situations in which you use self-service delivery. For each situation, explain your motivation for using self-service delivery rather than having service personnel do it for you.

What actions could a bank take to encourage more customers to transact via the internet, apps, and ATMsinstead of visiting a branch?

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What actions could a bank take to encourage more customers to transact via the internet, apps, and ATMs instead of visiting a branch?

Marketing Communications Objectives

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Marketing Communications Objectives (20 Marks)Suggested time:Length:Assessment:

1 to 2 hours

Discuss the five criteria an objective statement needs to include to be useful to a retailer

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Discuss the five criteria an objective statement needs to include to be useful to a retailer. (10 points)

Provide five reasons why retailers should incorporate social media strategies in their promotional plans

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Provide five reasons why retailers should incorporate social media strategies in their promotional plans. (10 points

Describe two ways social media is used as an element in your retailer’s communication program

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Describe two ways social media is used as an element in your retailer’s communication program. (5 point

What audience is being reached with your retailer’s social media?

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What audience is being reached with your retailer’s social media? Is it the same audience that is being reached through its traditional promotional media?

Is the retailer’s social media brand message consistent or inconsistent with its other communication brand elements?

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Is the retailer’s social media brand message consistent or inconsistent with its other communication brand elements? Explain your answer.