a. Autotrophs would take over the role of decomposers

b. All levels of the food web would be affected because it would be difficult to recover nutrients from dead matter and waste

c. Consumers would be most affected because decomposers are the main source of energy

entering the food web.

d. Primary producers would increase because of the excess nutrients available.

A wetland area is a fully functioning ecosystem that contains a diversity of plant, insect, and animal populations. Which of the following ecosystem services does this wetland most likely provide?

I. Clean water

II. Nutrient control

III. Soil preservation

I only

I and II only

II and III only

I, II, and III

The island biogeographical model can be described by which factor?

a. Dispersing species are more likely to find smaller secluded habitats

b. Migrating species are more likely to find larger habitats over smaller ones

c. Smaller populations are less likely to go extinct

d. Large islands have less available niches for immigrating species

How do you expect the population trends to change after 2009 if changes in the aquatic environment make dark brown sea lions more reproductively successful than sea lions with light brown coats?

a. The percentage of dark brown sea lions will increase, and the percentage of light brown sea

lions will decrease.

b. The percentage of light brown sea lions will increase, and the percentage of dark brown sea

lions will decrease.

c. The percentages of both dark brown and light brown sea lions will increase.

d. The percentages of both dark brown and light brown sea lions will decrease.

Pollution in an ocean ecosystem has caused a significant drop in sea otter population. Within a year, scientists monitoring the ecosystem note that the sea urchin population on which the otters feed has greatly increased. The prevalence of sea urchins has caused the kelp and algae populations on which the urchins feed to decrease. The scientists fear the urchins will also begin to overwhelm the ecosystem’s fragile coral population. Which species is most likely the key stone species in the ecosystem?

a. Algae

b. Coral

c. Sea star

d. Sea urchin

When there are more organisms in a population than the ecosystem can sustain, this

is known as a

a. biological capacity

b. biological surplus

c. carrying capacity

d. carrying surplus

You presented the importance of brand equity to your organization and analyzed the implications of reopening the park. Your presentation was well received by the company management.

Now, it’s time take a step toward developing the strategic marketing plan for the reopening of the park. As a regional director of marketing, it is essential for you to know how you are going to apply various marketing principles and theories to design an effective and relevant marketing plan for the reopening of the park. This includes various aspects such as understanding the target audience; identifying the right and relevant marketing methods to communicate with target audience; using product, place, price, and promotional strategies to attract the target audience; and so on.

You have been provided with the following target audiences:

• Primary Market: Families with children (ages 6-18) with an average annual family income of over $75,000 per year
• Secondary Market; Teens, ages 15-18

Report a memo to your CMO detailing how you will use the four Ps in your marketing efforts.

The considerations should be such that customer and business perspectives are well balanced. The company is open to ideas showing creativity and innovation but does not want to reinvent the wheel completely.

Refer to the CMO Memo for Target Audience and make a consulting report describing how the four Ps can be used to attract existing and new customers back to the U.S. Park Southeast when it reopens.

For the purposes of this assignment, you will include the following in your consulting report.

Explain the plan to market the product to the identified target audiences.

What communication strategy will you use for the target audiences, regarding the park services?

Explain the role of place in attracting customers back into the park.

Identify the appropriate communication method to share information about the safety measures you have taken.

How will you plan a marketing campaign around “convenience of use” as your unique selling proposition (USP)?

Determine the pricing strategy that should be considered to drive new and existing customers.

How will you communicate the value of your offering through an effective pricing model?

Explain two promotional events aimed at your two target audiences designed to drive attendance.

Include one promotional event for each of the two target audiences. This element requires you to use your own creativity or previous exposure to promotional events.