What are the responsibilities of an art director? Compare the use of black and white, spot color, and full color in terms of visual impact. List the design principles and explain each one. What’s the difference between line art and halftones? What does the phrase four-color printing mean? What are the four process colors? What does the phrase color separation mean, and how does that work? Explain the following video terms: Stock footage. Morphing. Animation. Stop motion. Claymation Explain the four steps in the video production process. Create a list of guidelines to use in designing a website.

Identify constraints to be considered during analysis, evaluation and preparation of copy

Explain the three-stage model of service consumption. Provide an example to support your discussion

Module 4 Discussion: Factors That Influence Distribution DecisionsModule 4 Discussion: Factors That Influence Distribution Decisions

Instructions:

This discussion will be completed in two parts, and will give you an opportunity to reflect upon this week’s content and to interact with your classmates.

• Part 1 – Post your initial response to the discussion questions by Thursday at 11:59pm
• Part 2 – Post substantive feedback to two (2) classmates by Sunday at 11:59pm

*To view the grading rubric for this discussion, click the name of the discussion, then click “Grading Information”

Discussion Questions:

Part 1: Initial Post

1. Choose a product or service that you typically purchase (please use a product not used in a previous Module).
2. Share a brief description of the product/service and where you typically purchase that product (in a brick-and-mortar store, from an online retailer, etc.).
3. Which type of B2C marketing channel does this represent? (see Section 8.2 in your etext)
4. Does the company that makes this product utilize other marketing channels (methods of distribution) for this product? In other words, does the firm sell direct to customers and also through retailers? Identify all of the ways that this firm makes it product available to consumers.
5. As mentioned in Module 4, the choice of which distribution strategy to use is very important and affected by several factors:
6. • Type of customer
   • Type of product
   • Channel partner capabilities
   • Competing products’ marketing channels
7. For your chosen product, describe specifically the factors listed above, and how they may influence the distribution strategy of the product (apply each to the product).

Define marketing strategy. Discuss the steps in formulating a marketing strategy.