Reflect on the evolution of marketing over the past century and describe few major changes that you think will impact the field of marketing over the next five years.

Madison Wills worked night shift on a neonatal intensive care unit (NICU) at a major medical center. She assumed the care of a very sick premature infant that weighed 1 kg (a little over 2 lb). Sylvia Smithson had been the infant’s nurse during the day shift. Sylvia had initiated the infant’s intravenous (IV) antibiotic infusion at 6:30 P.M., just before shift change. She reported that the infant’s IV line in his arm was patent and the IV site had no redness or swelling.

When Madison assessed the infant at 7:45 after the end-of-shift report, she noted that the baby’s arm was swollen and that the IV had infiltrated (was no longer in the vein). When she stopped the infusion, she also noted that the dose on the antibiotics was incorrect and was much too large for a very small infant.

1.      What is the first thing that Madison should do after discovering these two problems?

2.      Which of these problems (the infiltration or the dosing) was the most significant from a legal standpoint?

3.      What is the nurse’s responsibility when an antibiotic is prepared by the pharmacy?

4.      What safeguards are in place to protect nurses from charges of negligence?

#2 Isabella is a 4-year-old girl who showed signs of a viral illness that did not seem to get better for 2 days. Her mother, Sonia Ramirez, took her to a local walk-in clinic, where she was reassured that Isabella had a bad cold but would recover within a few days. The next day, however, Isabella was barely responsive and had numerous dark purple spots. Her mother rushed her to a local emergency department. Isabella was intubated and airlifted via helicopter to a major medical center, where she was diagnosed with meningococcemia, a life-threatening infection.

Isabella subsequently had bilateral amputations of her legs for gangrene secondary to poor perfusion. After a long hospitalization, she was transferred to a rehabilitation facility where she was fitted with prosthetic legs. Sonia quit her job to stay with Isabella throughout her illness and recovery. When Sonia quit her job, her insurance benefits ended, and she could not afford to pay for continuing insurance coverage.

1.      Describe Isabella’s illness trajectory in terms of primary, secondary, tertiary and subacute settings. What role did each of these play in Isabella’s care?

2.      Isabella’s health care bills were enormous. What is the role of private insurance in paying these bills? What is the role of public assistance?

3.      Do you think Sonia should have continued working through Isabella’s illness to continue insurance coverage?

Conduct some research to determine what technologies Facebook will require to be successful in rural and remote areas. Your research should focus on three rural/remote countries around the world. Share your thoughts on why you believe these technologies will benefit Facebook in these regions.
2.How can Facebook do more to give back to communities while also providing free and open Internet access? What exactly is Mark Zuckerberg’s strategy? How will he accomplish this?
3.Summarize the most significant challenges that Facebook has faced in the last five years. What are your predictions for Facebook’s future challenges based on the last five years?

4. What is your evaluation of facebook?

Conduct a SWOT analysis for Indiana University South Bend or any other regional IU campus. List three to five strengths, weaknesses, opportunities, and threats for IUSB or any other regional IU campus.

The Marketing Communication Tools

Choose the tools. You have determined the message. Now, you’ll consider the marketing communication mix. What are the best marketing communications or promotional tools for this message?

Consider the promotion tools described in the “Tools of Promotion” learning resource. Begin by identifying for yourself which ones are not appropriate and why. Present two tools you recommend for communicating this message to this target segment. Choose and discuss at least two different tools described in the “Tools of Promotion” learning resource. Your choices must reflect the characteristics of your target segment.

For the two promotional tools you recommended in this section, add additional detail. For example, if “events and experiences” was one of your recommendations, provide an example of an event that would be appropriate to communicate the message to your target segment.