Who are Netflix’s current customers/users?

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Who are Netflix’s current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction, and loyalty

Explain the difference between a product line and a product mix

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Explain the difference between a product line and a product mix and provide examples to illustrate each one.

Which of the six functions of packaging

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Which of the six functions of packaging would probably not be important for a product that is sold only online, not in stores? Which might be more important?

Database Marketing Management

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Database Marketing Management is The use of data to build profitable, individual relationships with customers in order to promote increased sales through consumer loyalty, retention, and referrals The collection and storage of interrelated data in a way that allows timely and accurate on-demand customer information independent of applications The process of collecting and organizing data to allow marketers to better identify and communicate with their target audience O Information in raw or unorganized form that refers to, or represent, conditions, ideas, or objects O Any marketing program that issues a communication directly to an audience

What are Mcdonald’s various strategic actions

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What are Mcdonald’s various strategic actions (offensives/defensives; first mover/late mover;
expanding its scope of operations; outsourcing) that the company utilizes to strengthen
its overall strategy?

 

Things to avoid (Being a fast-food chain restaurant)

Strategic actions that the company has been using to support its generic strategy • If the company has used any of the additional strategic actions (i.e., offensives/defensives, first mover/late mover, expanding its scope of operations, outsourcing), you are expected to make a clear statement about it and provide clear evidence to support your statements. However, if the company has not used some of the actions, there is no need to discuss them.  

Impressive customer lifetime value calculation

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Which company has the more impressive customer lifetime value calculation? Which metric/s did you consider to draw this conclusion?

Describe the non-traditional media and promotional choices

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Describe the non-traditional media and promotional choices that enhance the communications plan in INTEGRATED MARKETING COMMUNICATION. Include the following topics in your answer:

 

·       Definition of non-traditional media

·       Describe various promotional choices like, word of mouth, sampling, digital marketing

·       Describe promotional mix

·       Conclude the topic by discussing how promotion is achieved in the 21st century

Describe the value propositions the social networking sites

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Describe the value propositions the social networking sites YouTube and Facebook offer Web users.

A needs assessment plan for a potential program of your choice

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Write a needs assessment plan for a potential program of your choice that meets a currently unmet need. Describe the unmet need and how current information supports your position that a needs assessment is warranted.

Identify the sources of information that you might use when conducting a needs assessment, including potential informants. Explain who among these potential informants would be valuable resources and why. Identify steps for obtaining credible, unbiased information.

Program evaluations inform and complement each other

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Social workers can apply knowledge and skills learned from conducting one type of evaluation to others. Therefore, program evaluations themselves can inform and complement each other throughout the life of a program. This week, you apply all that you have learned about program evaluation throughout this course to aid you in program evaluation.

To prepare for this Assignment, review “Basic Guide to Program Evaluation (Including Outcomes Evaluation)” from this week’s resources, Plummer, S.-B., Makris, S., & Brocksen S. (Eds.). (2014b). Social work case studies: Concentration year. Retrieved from http://www.vitalsource.com , especially the sections titled “Outcomes-Based Evaluation” and “Contents of an Evaluation Plan.” Then, select a program that you would like to evaluate. You should build on work that you have done in previous assignments, but be sure to self-cite any written work that you have already submitted. Complete as many areas of the “Contents of an Evaluation Plan” as possible, leaving out items that assume you have already collected and analyzed the data.

Submit a 3 paper that outlines a plan for a program evaluation focused on outcomes. Be specific and elaborate. Include the following information:

The purpose of the evaluation, including specific questions to be answered
The outcomes to be evaluated
The indicators or instruments to be used to measure those outcomes, including the strengths and limitations of those measures to be used to evaluate the outcomes
A rationale for selecting among the six group research designs
The methods for collecting, organizing and analyzing data

other resourses that can be used

McNamara, C. (2006a). Contents of an evaluation plan. In Basic guide to program evaluation (including outcomes evaluation). Retrieved from http://managementhelp.org/evaluation/program-evaluation-guide.htm#anchor1586742

McNamara, C. (2006b). Reasons for priority on implementing outcomes-based evaluation.In Basic guide to outcomes-based evaluation for nonprofit organizations with very limited resources. Retrieved from http://managementhelp.org/evaluation/outcomes-evaluation-guide.htm#anchor30249