The societal marketing concept stresses marketing’s social responsibility by not only satisfying the needs of consumers but also providing for society’s welfare.  Social responsibility means that individuals and organizations are part of a larger society and are accountable to that society for their actions.

You need to find an example of a company of your choice that is committed to Social Responsibility.  For example: TOMS shoes has a motto called “One for One”.  They match every pair of shoes sold with a new pair for a child in need. They also donate a portion of their sunglasses sales to vision care for children in need.

1. Describe the initiative
2. How you think it could have a positive impact on the organization marketing efforts

One important outcome of transformative marketing is the ability to personalize OFFERINGS for customers. However, customization can be costly. Discuss with examples how marketers offer personalized offerings for customers while remaining cost-efficient

Describe and explain the key elements of your social media plan. Describe in more detail the key elements of your CONTENT marketing strategy

Explain the concept of the long tail principle in e-commerce. Discuss why it is important. Describe how it can be applied in PPC.
2A) Create a model for your client’s digital marketing conversion funnel with at least 6 steps. Explain why you chose these six steps. Make some numeric targets (examples) for each step in your conversion funnel.