Describe the marketing environment of an organization of your choice, and explain the role of marketing in the management of the organization’s environment to maximize its profitability.

Discuss Porter’s generic competitive strategies that potentially be used to outperform other firms in an industry. 2. Discuss Wal-Mart’s approach to managing its value chain. 3. What are the pitfalls of differentiation strategies? Appealing product features are easily copied by rivals. Packaging for " LaoShan" brand soft drink in China copies the bottle shape, label color and type style of Coca Cola’s world-renowned trade dress.

Give explanation to this scenario;

Robbie’s mother calls a new pediatrician in a panic to report that her 5-year-old son has started a high-pitched, wheezing cough and cannot breathe. They have just moved from the Southwest to the Midwest, where they are renovating an old house. In the past, Robbie occasionally had slight coughs and tired easily, his mother says, but this episode is more alarming. The doctor says Robbie should be taken to a hospital emergency room immediately.

How is globalization affecting businesses in the U.S.? Discuss how it is impacting Regional Economic Integration and FDI.

You are expected to:

1. Define globalization in the context of an industry / product/ service. It could be your class projects’ product/service.
2. Display understanding of Regional Economic Integration, apply it in a situation with an example and also discuss FDI in the context.
3. Discuss the role of IMF and exchange rates briefly.
4. Discuss the role of culture in business across nations.

✔  Read the original journal article: 

Yip EC, Berner-Aharon N, Smith DR, Lubin Y (2016) Coy Males and Seductive Females in the Sexually Cannibalistic Colonial Spider, Cyrtophora citricola. PLoS ONE 11(6): e0155433. https://doi.org/10.1371/journal.pone.0155433

https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0155433

Observation of mating behavior in jumping spiders

To avoid bias and subjectivity, ethologists (scientists studying animal behavior) must catalogue the behaviors exhibited by their focal animal. A description of the order of behaviors (timing, duration, characteristics) is called an ethogram. Sometimes this entails careful use of equipment e.g. Lecture: Creating and using an ethogram

Here is an example from the peacock spider from Girard et al. 2011.

Girard, Madeline & Kasumovic, Michael & Elias, Damian. (2011). Multi-Modal Courtship in the Peacock Spider, Maratus volans (O.P.-Cambridge, 1874). PloS one. 6. e25390. 10.1371/journal.pone.0025390.

Here is an example of a courtship ethogram in the spider Acanthogonatus centralis (Ferretti et al. 2011)

1.  Select one of the videos below and make an ethogram of the male behaviors (mark which one you choose). Click on the box, and choose “Edit”. You can either construct the ethogram within the drawing, or you can upload an image (if you construct the ethogram on paper, simply scan and import the image)

• Habronattus pyrrithrix courtship
• Habronattus dossenus courtship

1. As a researcher, you can follow the protocols and methods written by other authors, and modify them to test your own experiments. Making sure that you provide citations (e.g. Ferretti et al. 2011, Yip et al 2016, Girard et al. 2011…. etc), write up a “Methods” section in which you describe an experimental design that tests if the sound produced by males of Habronattus dossenus attracts females of Habronattus pyrrithrix. 

1. Scientific observations come in many forms – from your own data, to information from other researchers’ journal articles, videos, books etc. Observations lead to questions, which in turn can be used to structure hypotheses. Choose one question that you have had as a result of completing this lab, and describe how you could formulate a hypothesis to explore the question scientifically.