Demonstrate  ways in which strategic management concept benefits

foreign business as well as local business people

2. Strategic formulation, implementation and evaluation activities should be performed on continue basis not just at the end of the year.
Discuss the above assertion using  appropriate examples.

3. Strategic Management is all about building and maintaining strategic advantage.
Explain the statement in an organization context using an organization of your choice

Design a brand asset valuation index for the Philippines as a whole for the purpose of pushing the country as an investment destination. List down the essential ingredients for this index, taking into account the need of global investors. b) Identify a popular non-international brand. As a mental exercise, estimate how much you are willing to pay buy ownership of this brand. How did you go about figuring out the value that you have in mind? Brand: Elements: Valuation method: c) In your own words, explain the concept of brand equity. Is brand equity an asset? Define brand equity: Is brand equity an asset? Why or why not?

Which elements of the marketing communications mix would you use for

each of the following scenarios? Explain your answers.
A)A newly established hair salon in a suburban shopping center.
B)An established restaurant facing declining patronage because of new competitors.

Key features of integrated marketing communication. What are the key steps involved in integrated marketing communications?. This information will assist students to see what is involved in marketing communications

Employment opportunities in marketing communications

– Report on employment trends in the industry, including growth or otherwise and general job prospects.

– Provide a list of at least 10 job titles in the industry as examples.

– Profile at least three of these job roles, including the position title, overall aim of the position and the monetary value attached. Research the Internet and/or speak to anyone you know in the industry to find out why aspects of this job that someone might enjoy e.g. exciting, creative, well-paid. Include this information as incentives for students to enter the industry.