A product that a potential buyer knows about but is not actually seeing is called an “unsought” product. Do you feel that the continued marketing of unsought products is unethical? Discuss your answer in terms of the AMA Statement of Ethics. Also, discuss how marketing ethics figure into decisions on branding, packaging, and labeling of products.
Discuss the impact of the internet on the advertising industry. What type of changes have we seen in recent years?
4 Academic references please
eight general steps involved in scheduling a marketing audit with relevant personnel
Explain how each identified data collection technique is appropriate for a marketing audit
Identify at least two data collection techniques appropriate for a marketing audit
Make recommendations for an online website marketing strategy. (10)
Design a questionnaire (minimum ten questions) to know the market sentiments for the retail chain hypermarket to conduct marketing research.
What could be the management decision and business research problems for the given case?
Formulate a Market Feasibility Survey Plan using SWOT, PESTEL, and Porter’s five forces model (You can make assumptions regarding well-known brand and mention the assumption in the answer)
Suggest an appropriate segmentation, targeting and positioning strategy to acquire the PAN India market considering the competition and industry situation.
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