Beliefs of individuals about behaviors

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The beliefs an individual has about a behavior, and how they formed those beliefs, is known as:

 a. Ideation

b. Socio-cultural cognitions

c. Personal cognitions

d. None of the above

Digital marketing (DM) manager

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You are the digital marketing (DM) manager in Cafe shop (in Phnom

Penh), you are going to develop digital marketing plan with the yearly budget of 10K (USD). So choose the best channel to develop DM plan.

Factors determine how a firm can or cannot unlock

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What factors determine how a firm can or cannot unlock profits in each market?

Potential profit for Uber than others

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Why might some markets have more potential profit for Uber than others?

Fogg Behavior Model

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According to the Fogg Behavior Model, which of the items below is NOT an element of ability?

Routine

Mental Effort

Physical Effort

Fear

Häagen-Dazs’s Sustainable Competitive Advantage

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  1. What is Häagen-Dazs’s Sustainable Competitive Advantage from the 4 types we           discussed? Briefly provide your reasoning. (2 marks)

Positioning of Bounce Fitness

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Describe the positioning of Bounce Fitness as relevant to marketing.

Explain deceptive Rhetorical Devices

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Identify, list and explain deceptive Rhetorical Devices used in the Advertisement and explain how the Ad is attempting to deceive the audience

Advertisement represent the product

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  • How accurately did the Advertisement represent the product? Did it adhere to the Principle of Fidelity (Chapter 4) or was the ad deceptive?

What are the strategic uncertainties

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What are the strategic uncertainties (see chapter 2 and lecture

material for an explanation of the concept of “strategic uncertainty”) facing the Snapple company in this particular situation?