Identify how changes in specific parts of the musculoskeletal system contribute to the risk of falls. Match the part of the musculoskeletal system affected by ageing to the description. (Answers can be used more than once)
. What is customer perceived value?
a
Delivering value to customer better than the competitor.
b
Combination of products and services.
c
Difference between perceived benefits and perceived sacrifice.
d
Satisfying an imbalance between actual and desired states.
e
Difference between perceived time and perceived costs
What are characteristics of the introduction phase of the product life cycle?
a
Low sales, high cost per customer, negative profits, innovators, few competitors
b
Peak sales, low cost per customer, high profits, innovators as customers, relatively stable number of competitors
c
Peak sales, low cost per customer, declining profits, mainstream adopters, relatively stable number of competitors
d
Declining sales, low cost per customer, high profits, mainstream adopters, relatively stable number of competitors
e
Peak sales, low cost per customer, high profits, mainstream adopters, relatively stable number of competitors
Setting a high price for your new product with the intention of maximising revenue per unit is best described using the term:
a
Market penetration pricing.
b
Going rate pricing.
c
“Me too” pricing.
d
Cost plus pricing.
e
Market skimming pricing.
Which of the following customer comments suggests that the offer being discussed has a weakness in the third “P” of the marketing mix, place?
a
“It’s far too expensive. I’m not paying that much”.
b
“I’m not going to buy that product. I don’t want to be seen in possession of anything that cheap”.
c
“I’d like to buy that product, but nowhere around here seems to sell it”.
d
“This phone should have its buttons placed on the other side”.
e
“I’ve heard of that product, but I don’t know what it does”.
What would you expect to see when providing care to an older person with normal posture? Choose two answers.
Select all that apply:
1.) Symmetry of the right and left sides when standing, sitting or walking
2.)The person requires assistance to hold their posture
3.)The person is able to hold and maintain their posture independently
4.)Symmetry of the right and left sides when standing and sitting, some deviations in walking expected
Gender based market segmentation is a sub-category of which type of segmentation?
a
Demographic
b
Psychographic
c
User type
d
Life stage
e
Usage type
The definition “a group of organisations that offer products which are close substitutes for each other” most closely matches which of the following?
a
Market target.
b
Market structure.
c
Industry
d
Supply chain.
e
Market
How would you describe a normal gait in an older person? Choose two answers that best describe what you would observe.
Select all that apply:
1.)Slight deviations in power and strength are not controlled or corrected
2.)Smooth transitions from left to right foot when walking
3.)Speed, power and strength controlled and equal in legs and arms
4.)There is a slight drag or a hitch in the step
26. Which of the following is behavioral market segmentation variabe?
a
Life stage
b
Gender
c
Benefits sought
d
Age
e
Lifestyle
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