How is 5G going to shape the way we consume

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In your opinion, how is 5G going to shape the way we consume or produce sports products (goods or services)?

Main environmental and social problems of ‘coke

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What do you think are the main environmental and social problems of ‘coke classic’ in a can, considering the entire life cycle of the product from raw extraction to disposal of the packaging? Based on the case study reading, what are some of Coca Cola’s responses to these problems? Please do some research online to identify some of the recent sustainability initiatives by Coca Cola. Are there any criticisms to the company’s sustainability efforts? Bring the results of your research with you and be prepared to discuss them in class.

Perform SWOT analyses for Starbucks

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Perform SWOT analyses for Starbucks and Dunkin’ Donuts. In the SWOT quadrants on the attached document, simply type in at least two (2) strengths, two (2) weaknesses, two (2) opportunities, and two (2) threats for each company next to the bullet points in the appropriate area. Based on your analyses, in which company would you be most likely to invest? Justify your answer.

Discuss the trade channel for a specific product

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Discuss the trade channel for a specific product and explain the roles

played by each members of channel with references

Provide 3 key learnings from the Ted Talk

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Provide 3 key learnings from the Ted Talk (LEVI’S Brand spokesperson talk in WEEK 5) specifically around maintaining a global brand presence and relevancy.

How is Louisville Water leveraging the equity

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How is Louisville Water leveraging the equity it has built with its

parent brand into the new product, WaterPro Water Leak Protection Plan SM?

 Brand Extensions provide an example of a

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Brand Extensions provide an example of a Brand Extension you believe has been successful?  Why

How do you look at Brand Management

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how do you look at Brand Management as a discipline and/or a career? Why?

Difference between the display URL and the landing page

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  1. What is the difference between the display URL and the landing page URL, and what is the function of each?
  2. How is the content network different from the search network? How do the differences affect the advertiser?
  3. What is the importance of long-tail keywords in a PPC (pay-per-click) campaign?
  4. Following the examples above, give examples of when you’d use an exact match and negative match. When is it OK to use a broad match?
  5. Search for some keywords specific to a major brand you know. Click on the ad and evaluate the landing page. Do the same with another brand. What comparisons can you make? What did the two brands do differently with their landing pages? What did they do the same?
  6. Using some of the free keyword tools listed in Chapter 7 in section 7.5, develop a sample list of keywords for a client of your choice.

Theory of “fish where the fish are

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In marketing, we want to think about the theory of “fish where the fish are”. The big question is, is this the right medium for a marketer to advertise? What marketing opportunities are available for a business on Instagram?