Describe an unsatisfactory Encounter that you recently experienced with A) a low-contact service provider and a high-contact service provider

• What were the main reasons for the poor experience in each?

• What could the provider do to improve/change this

Evaluating How Advertising Affects Consumer BehaviorOverview

You will take the role of Marketing Manager.   Use the “Burger King’s Super Seven Incher – It’ll Blow your mind away” to consider the factors affecting marketing strategy and evaluate the product and its emotional impact based on its brand messaging.

Instructions

1. Situation Analysis: Describe the effect the current product brand has on consumer behavior.
2. Problem: What is the customer need that the product is promoted to resolve?
3. Alternatives: What changes to the marketing mix (product, price, place, and promotion) are needed to improve the product’s emotional appeal to customers?
4. Recommendation (Marketing Strategy): Design a strategy for the target market that will positively alter the customer’s product view.
5. Describe how consumer behavior will be affected by the target market strategy.

How can you use primary and secondary, qualitative and quantitative research from a test market research to promote your product?

Describe what surprised you about the movie The persuaders?   The Persuaders- Douglas Rushkoff PBS Frontline

Do airports need to be brand? Or are they merely landlords? What do you think?  Support your answer with an airport that is either attempting to grow its brand or is just managing its space, maintaining the status quo.