Cause-related marketing

/in /by

Cause-related marketing is merely a way for for-profit companies to sell products and trick customers into feeling as though their purchase is helping causes around the world.

  1. State your position on whether you believe this statement above is true or not — and WHY?
  2. Depending on whether or not you agree with this statement, provide an example of an organization either doing cause marketing well or poorly. Provide the URL and a few sentences to justify your stance.