Communication materials
Watch https://www.youtube.com/watch?v=OvLsgXH69rc (Safe Sleep for Babies | American Academy of Pediatrics (AAP) Content of the Presentation: Critique all examples of the group of materials you choose. Provide your feedback on the following aspects of the campaign elements: • Comment on the visuals – what do you see? • Who is the target audience(s)? What demographics are being targeted? • What is the purpose of this communication? • Is the message clear? Why or why not? • Are the communication materials/message(s) appropriate for individuals belonging to different cultures, races/ethnicity, and gender? Why or why not? • Critique the message for liking, relevance to the target audience, believability, and acceptability. • Will the material have any effect on the target audience, i.e., change in knowledge, attitude, or behavior? • Evaluate the effectiveness of the communication materials. Explain why you think these materials would or would not be effective. • Conclude with suggestions you have that could improve the message and materials including how materials are delivered.

