Consumer goods retailer

What is your favorite consumer goods retailer? Discuss the criteria you have used in making your selection. What can a competing firm do to lure you away from your favorite firm? Apply your answer to retailing in general. 2.Why would one retailer seek to be part of an exclusive distribution channel while another seeks to be part of an intensive distribution channel? 3. Define the term “total retail experience.” Then describe a recent retail situation in which your expectations were surpassed and state why.