Create an annual marketing plan for The Westside Coffee Company

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Create an annual marketing plan for The Westside Coffee Company using the marketing calendar template. Assign a budgeted amount to each marketing activity in the plan to calculate a total marketing budget. Reference Week 2 estimates to bring forward these costs as well.

 

Perform a breakeven analysis using the following assumptions.

 

Retail Coffee Shop Store:

  • Price of a cup of coffee: $6.00
  • Profit per cup: $4.00
  • Average daily customers: 750 customers

 

Grocery store:

  • Retail price for bagged product: $9.99 per bag
  • Profit per bag: $3.33
  • Monthly sales of bagged coffee: 250 bags

 

Calculate the total marketing budget range for both the coffeehouse and the bagged coffee separately. Adjust to ensure the marketing budget falls between 7% and 10% of profits.

 

I need help figuring out all this, creating an annual plan using the marketing calendar template while using the reference below (week 2).  Along with using a breakeven analysis for the numbers atop provided, all while figuring out and simplifying the calculations so I can possibly get to the percentages listed please.