Create an updated Concept Statement

Create an updated Concept Statement for the below product using the following as a guide:
Use the example given for the FORMAT (Writing a new product Concept):
a) State the INSIGHT/ unmet consumer need/ problem (Sets up WHY the consumer needs
your product/ service)
b) State the BENEFIT(s) and how your product/ service solves their problem? (What do
consumers GET from this product?) (Remember: “People don’t want to buy a quarter –
inch drill; they want a quarter-inch hole.”)
c) Reasons to believe (RTBs) – these are FEATURES that will help deliver the benefit.
(Proof the consumer will get what you promise).