Creative strategy statement for wearable technologies

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using the information below give an example of a creative strategy statement for wearable technologies include:

objectives: What are the marketing and communication objectives you want to achieve? What do you expect to be the outcome of the campaign? What do you want the user to do once exposed to your ad?

Key benefits: What are the main benefits you should emphasize as part of the design?

Support: Why will the consumer believe what you are proposing?

Claims and promises, reassurance, and tone: what are you promising? What is the tone/appeal? What would you say? How?

Determination of, and rationale for, the source of the communication: Why did you decide to go on this specific direction?

 

1: Industry/Company Review – LS

  • Wearable technologies, often known as “wearables,” are electronic devices worn by people to track, analyze, and communicate personal data.
  • This device, able to assess biometric data ranging from heart rate to sleeping patterns, is attracting attention as a wearable tech in the gaming and fashion industries.
  • Wearables are electronic devices that are worn on the body that provide crucial medical, biochemical, and exercise data to a database.

#2: Product Review/Buyer Analysis- LS

  • Health Care
  • Athletes
  • Industries
  • Gamers
  • Military

The product’s target market is those who wish to do more with their bodies, particularly those who have physical restrictions. The target market also includes those interested in technology and the future. People who are making the ultimate choice are the ones who will use the products, and people who make the final decision are usually the ones who have the financial means to buy the thing. The psychographic target audience for this product includes those who are interested in the future and technology and those who desire to be able to accomplish more with their bodies. This is a buy that requires a significant amount of effort.

  • If the target market is medical patients, the information required may be the heart rate, pulse rate, calorie level, etc.
  • If students are the target market, the needs should be for research and those who can supply knowledge for their classes.
  • For gamers, the most recent games and lessons on how to play them, and so forth.

Positioning:

  • Futuristic robotic wearables created by Ikeuchi Hiroto are stylish. Ikeuchi himself went to school to study art and used his learning to connect human beings and technology

objectives

  • To guarantee the brand’s growth—this goal is to understand how the target audience views the brand. This is done through digital marketing, so marketing our wearable technology aims to ensure customers are well aware of our products through the marketing campaign.
  •  To ensure optimum conversions – this campaign aims to make people make favorable decisions by acknowledging the wearable technology ad, thus increasing conversion rates.
  • To raise sales -because the goal of our campaign is to have consistent and rising income, sales must rise.
  • to increase market share – this is accomplished by examining the market share of competition and defining targets
  • Our wearable technology brand awareness campaign aims to supply Wearable technologies, often known as “wearables,” which are electronic devices worn by people to track, analyze, and convey personal data. The knowledge of the brand in the industry would be a great target market for robotic wearables since the industry is a massive segment with solid development potential through robotic wearables. The sector has a wide range of uses for robotic wearables, citing positive attitudes and images to increase worker skills and interests. Purchase intentions in the technology company’s target market, which are influenced by the features and characteristics that the product may give, substantially impact the consumers’ decisions.
  • To fulfill the campaign goals, a good budgeting strategy must be used, which begins with analyzing the needs of the target clientele. It is time to decide if we will proceed with this item or service while working within the defined regulation, based on our contentment with how to satisfy the requests of our consumers and that our service can deliver trustworthy information.

Refrences

  • Laricchia, Federica. “Wearables Market Share Companies 2021.” Statista, 14 Feb. 2022, https://www.statista.com/statistics/435944/quarterly-wearables-shipments-worldwide-market-share-by vendor/#:~:text=Wearables%20shipments%20worldwide%20market%20share%202014%2D2021%2C%20by%20vendor&text=Apple%20is%20establishing%20a%20solid,percent%20of%20the%20market%20share.
  • Rima Sabina Aouf |20 January 2022Leave a comment. “Ikeuchi Hiroto Sculpts Wearable Cyberpunk Fantasias from Gadgets.” Dezeen, 23 Jan. 2022, https://www.dezeen.com/2022/01/20/ikeuchi-hiroto-exhibition-wearable-technology-sai-gallery-tokyo/
  • Smit, Emma. “Hiroto Ikeuchi: Metal Magazine.” English, Metal Magazine, 10 Mar. 2022, https://metalmagazine.eu/en/post/interview/hiroto-ikeuchi.
  • “Wearable Robotic Exoskeleton Market Size, Share & Covid-19 Impact Analysis, by Technology Type (Powered and Passive), by Application (Healthcare, Industrial, Defense & Aerospace and Others) and Regional Forecasts, 2022-2029.” Wearable Robotic Exoskeleton Market Size & Growth [2029], https://www.fortunebusinessinsights.com/wearable-robotic-exoskeleton-market-104664.
  • “Wearables.” BuiltIn, https://builtin.com/wearables.
  • Sang Don  Kim, Sam Muk Lee, and Seung  Eun Lee. Secure  Communication System for Wearable Devices Wireless Intra Body Communication. IEEE International Conference on Consumer Electronics (ICCE), 2015.
  • A.  A.  Pyattaev, K. Johnsson,  Sergey Andreev, and  Y. Koucheryavy. Communication Challenges  in  High  Density  Deployments  of  Wearable  Wireless  Devices.  IEEE  Mobile Wearable Communications, 2015.
  • Sang  il Kwak,  Dong-Uk Sim,  Jim Hwa  Kwon  and Hyung  Do Choi.  Design  of Wearable Communication  Device  for Body  Protection  from  EM  wave using  the  EBG  structure. Proceedings of the 40th European Microwave Conference, 2010.
  • Chernbumroong, A. S. Atkins, and Hongnian Yu. Activity Classification using a  single wrist- worn accelerometer. 5th International Conference on Software, Knowledge Information, Industrial Management and Applications (SKIMA), 2011.
  • Takayuki  Sasamori, MAsaharu  Takahashi,  and Toru  Uno.  Transmission Mechanism  of Wearable Device for On-Body Wireless Communications. IEEE Transactions on Antennas and Propagation, 2009.