Why is cultural history a more apt term than cultural evolution

Why is cultural history a more apt term than cultural evolution: " Cultural evolution" implies that culture change is an external process whereas " culture history" implies that culture change is an internal process. " Cultural evolution" implies that cultural change is biologically driven whereas " culture history" implies that cultural change is politically driven. "Cultural evolution" implies that cultures change over time whereas "culture history" implies that cultures remain static. "Cultural evolution" implies that cultures improve over time whereas "culture history" implies that cultural change is neutral.