Describe the dynamic nature of the environment

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Describe the dynamic nature of the environment and identify the marketing problems facing a company.

DISCUSSION QUESTION: 

Critically review the competitive environment of food and beverage (F&B) industry where AirAsia Santan Restaurant (ASR) operates. How did ASR grow and become the company they are now despite the competition in the business world?

 

Download the document attached. Watch and visit the resources listed below.

• Answer the discussion questions below with regard on the business entity mentioned in the videos.