Describe the non-traditional media and promotional choices

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Describe the non-traditional media and promotional choices that enhance the communications plan in INTEGRATED MARKETING COMMUNICATION. Include the following topics in your answer:

 

·       Definition of non-traditional media

·       Describe various promotional choices like, word of mouth, sampling, digital marketing

·       Describe the promotional mix

·       Conclude the topic by discussing how promotion is achieved in the 21st century