Design of goods and services
Regarding the design of goods and services, discuss the following two cases:
– Great Customer Service: The Disney Way
– The service scape in the cabin of Boeing’s 787 Dreamliner.
Also, apply those concepts in both cases to one or two corporations of your choice.
What challenges do companies face when implementing e-commerce plans and strategies? What can be learned from the Web Van experience?
Regarding the design of facilities and tasks, present your perspectives, approaches and opinions on the case ¨Play Baseball and save the planet¨ and also apply what you learned in other companies or organizations.
In relation to forecasting and demand planning, discuss basic concepts in forecasting. Discuss the case Direct TV: Forecasting the Adoption of New Technologies case and apply the concepts to another organization or business.

