Develop a market position and brand position

Develop a market position and brand position diagrams for this brand as they plan to enter North American market.

1. Identify certain opportunities for developing an improved brand positioning strategy decision?
2. What attributes or benefits should the brand claim in its new advertising campaign?
3. What method of positioning is most relevant in terms of consumer or competition?
4. Identify the most relevant motive to base your positioning.
5. What sources of information should be used as for the creative to support the brand positioning strategy?