Developing a digital marketing campaign

This paper is about a marketing agency (Jones Marketing) developing a digital marketing campaign for a camera store – Lisa St. Patrick Photography Store. (They develop films, sell photography equipment, trade-ins & used equipment, on-site framing, and craft supplies).

• No introduction
• No conclusion
• Make sure the paper is based only on Digital Marketing and (not Traditional Marketing)
• Can use bullet points, but with complete full sentences. No repetitiveness.

1. Develop a Persona for the camera shop.

2. Target audience: White male & female with the average age 40’s, income over $40,000. Also, explain how do you target this market.

3. Develop a 30-day social media content calendar of all the activities & breakdowns. (You will spend a flat amount for the 30 days. Be able to defend each activity you recommend.

4. The budget is 30K (specify what you are spending the money on) and it can be on any digital elements.

5. Discuss how you will evaluate performance of all your actions and the Key Performance Indicator. For example, state your goals & objectives and explain how those will be measured.

Digital marketing is for example Facebook, Twitter, Instagram, Tik-Toc etc.