Diamond Machine Technology
Diamond Machine Technology Ltd. makes a tool for sharpening the blades of pruning shears and glass clippers. The company has invested INR 2.50 Lakhs in developing this sharpener. This tool which is about the size of a piece of chewing gun costs INR 3 to make. Fixed costs for the sharpener are INR 10,000. The company expects to sell 100,000 sharpeners this year. Diamond Machine’s markup on sales is 30 percent, and it wants to earn a 20 percent ROI. Calculate its markup price, its target‐return price as well as its breakeven volume at both prices. Which price should Diamond Manufacturing use?

