digital marketing strategy

This assignment proposes the creation of a digital marketing strategy, from ideation to implementation. The case study allows practicing the development of a viral marketing strategy which are characterized by the buyer persona spring components – Business Objective, Buyer Persona, Content, Channels, and Data.

Company Overview

Sulitest is an international movement accredited by the UN that develops online tools for Education for Sustainable Development (ESD). Its best-known tool is an Awareness Test already taken by 200,000 people on 5 continents.