Digitally-powered Customer-centricity

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Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

David Dubois, Jean-Michel Moslonka

 

 

  • Discusses all important aspects of the background of the case; demonstrates all unique features of the case; identifies all problems in the case.
  • At least four strategic alternatives to address the problem are presented; they are mutually exclusive, realistic, creative, and feasible given the constraints of the situation. Doing nothing or delaying the decision are not acceptable alternatives.
  • All relevant key decision criteria are identified to evaluate alternative solutions. rationale for selection is persuasive; importance of all criteria is clearly presented.
  • Presents an outstanding, insightful and thorough analysis of all issues identified; makes appropriate connections between the issues identified and the concepts studied in the module. Demonstrates complete command of the concepts and analytical tools presented.
  • Presents an outstanding detailed, realistic, and appropriate recommendation clearly supported by the information presented and concepts from the module.
  • Clearly and specifically outlines all key steps or activities needed to implement the recommendation successfully, (e.g. timetable, projected costs, expected competitive reaction, success metrics, and risks in the plan).