Effective marketing communication mix

Effective marketing communication mix helps to build strong connections with customers. Apple, Starbucks, IKEA, Coca-Cola, and Samsung are one of the most recognizable brands in the world. Credited for the strength of their innovative integrated marketing communication strategy and continued commitment to keeping a consistently strong brand presence, their brand recognition has reached epic heights.

Choose one of the above-mentioned brands, and critically discuss five (5) elements with a full explanation and examples of the marketing communication mix the company employed to build a remarkable brand, as well as engage with their customers and target audience