Key Elements of branding and brand management
Using the key elements of branding and brand management, such as purpose, positioning, promise, personality and values, and brand expression, construct a one-page resume and a one-page cover letter that capitalize on a type of person that is unique enough to sell to potential employers. Ensure that the resume and cover letter accomplish the following:
- Highlight skills, abilities, qualifications, and experience relevant to the position.
- Utilize appropriate keywords relevant to the position.
- Utilize a clear, easy to read font.
- Are free of spelling and grammatical errors.
- Demonstrate key elements of branding.
The purpose of this assignment is to create a resume and a cover letter that can be used to effectively present someone to potential employers.
* The occupation and position that is being applied for is your choice.
Cover letter examples: https://www.monster.com/career-advice/article/cover-letters
Resume example: https://www.thebalancecareers.com/job-resumes-4161923
APA style is required, solid academic writing is expected.
