Evaluating How Advertising Affects Consumer

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Evaluating How Advertising Affects Consumer BehaviorOverview

You will take the role of Marketing Manager.   Use the advertisement “Burger King’s Super Seven Incher – It’ll Blow your mind away” to consider the factors affecting marketing strategy and evaluate the product and its emotional impact based on its brand messaging.

Instructions

 

  1. Situation Analysis: Describe the effect the current product brand has on consumer behavior.
  2. Problem: What is the customer need that the product is promoted to resolve?
  3. Alternatives: What changes to the marketing mix (product, price, place, and promotion) are needed to improve the product’s emotional appeal to customers?
  4. Recommendation (Marketing Strategy): Design a strategy for the target market that will positively alter the customer’s product view.
  5. Describe how consumer behavior will be affected by the target market strategy.