Factors influencing consumer behavior

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Choose an organization that markets to consumers (not one that you plan to use for your marketing plan assignment). Answer the following questions based on that organization.

  1. There are various factors influencing consumer behavior (see your textbook discussing characteristics affecting consumer’s behavior – cultural, social, personal, psychological…).  Select two factors/characteristics and discuss how the target consumer’s behavior can be influenced by the same. Provide examples.
  2. Of the four types, what type of buying decision behavior would the target consumer that you described above, represent? Analyze.

Use quotes and sources for any source used (a minimum of two citations for all discussions). please a minimum of 2 citations with the source and page number. APA style

 

Souce listed below is the textbook source

 

Reference

 

Kotler, P. T., & Armstrong, G. (2020). Principles of Marketing (17th Edition). Pearson Education