Mention Simpson’s Paradox and how to avoid falling for the paradox

Mention Simpson’s Paradox and how to avoid falling for the paradox.

Simpson’s paradox occurs in research analysis when the distribution of data into groups results in some groups having an unequal representation when compared with others.
This event is known as a confounding variable and it may be because of the imbalance association between two variables.

Additionally, include some examples of how advertisers may use statistics to misle